I was thinking of starting off this post by making a contrast or comparison to the movie A Beautiful Mind, but people wouldn’t think you were crazy or try to incarcerate you. Although on the other hand they probably would! Some may laugh at you. You may not win the Noble Peace Prize but you might be considered a forward thinker and ultimately considered a genius before your time.

This multiple personality disorder is diagnosed as OpenID. OpenID is a new form of identification on the web. This is a decentralized digital id. With it, you have the ability to create numerous amounts of logins and profiles on different social networks or verticals. Similar to a RSS aggregator you can login and control your profiles from websites that support open ID from one centralized location. You can be Joe on a Surfing website and simultaneously be Jim and Paul on a sports and fishing website. OpenID also provides you with a digital identity where you can easily be located on the web. The concept is very cool and it’s free.

OpenID is increasingly becoming accepted by larger sites such as AOL, Orange (a unique commercial façade of almost all of France Telecom services) Yahoo, Six Apart, Vox, Wordpress, and Basecamp.

How do I get a personality or Id…
There are two ways you can get an OpenId – an existing URL or register with an OpenId provider (http://openid.net/get). To use an existing URL such as your blog or homepage you only need a minimal knowledge of html. You would have to implement OpenID tags into your html codes. The second option is register with OpenID digital provider. They offer the ability to register a URL that will automatically be configured with OpenID authentication service. Here is a list of providers
https://certifi.ca
https://openid.trustbearer.com
https://openid.ee/about/english


The catch is the big boys like FaceBook, Linkedin and some others are dragging their feet in supporting the technology. I really don’t know why. I feel this is the next step in an evolving web space experience. You can be become whoever you want. This model is very close to how we interact in the real world. People will join and leave social groups as easily as they do in the real world. It will make your social network more streamlined. Get your id today.

Foothill College is one of the elite junior College in the country. The College is located on a hill that rivals Mount Olympus.Foothill decided to give the entire athletics programs a cosmetic make over. One of the elements that needed to be updated was their promotional material. The design was out dated. Not very appealing to young athletes.

We totally transformed their look to a urban feel. We used deeper reds and bold fonts. Incorporated a rough and edgy backgrounds where every we could. Now when coaches visit recruits at homes. The coaches are proud to leave on their media guide behind as a reminder of their program.

 Examples on this page

Many people are beginning to see the importance of writing and publishing articles on the Internet as part of their search engine marketing (SEM) campaign. This is also a great way to answer client questions, drive traffic to your Web site and be seen as an expert in your field. The challenge is how to begin writing.

Here’s a sampling of the hundreds of Web sites that allow you to publish articles online:

Some of the above sites require registration along with a user name and password every time you publish. I recommend using the same user name and password with each publication. This makes things a little easier. I would also create a template in Notepad so when you’re ready to publish everything will be in one place.

Use the following as an outline for your template:

Article title: This is the title for your article; make sure to have your main keyword phrase in this title.

Author biography: 200 characters. Some allow more, but I think shorter is better. Most article directories don’t allow you to link to your Web site in the content of the article. If you’re allowed two links, make one to the page with the article and the other to your home page. Make sure that readers know you’re experienced in helping people with the specific problem that you write about and for more information go to your Web site.

Sample Bioigraphy: Terry Stanfield is a SEM consultant with over 15 years of sales and marketing experience. His company, Clickadvantage, manages PPC and SEO efforts for his lead generation and ecommerce clients. For more information, visit: http://www.clickadvant.com/se101.htm

Some article directories don’t have a location for your biography. In those cases, you can create a short biography that will fit at the end of your content. Remember, in most cases, the only place that points back to your Web site or the particular page of the article is the biography section.

Keyword list: It’s best to use one or two keyword phrases. Then think of the questions behind these phrases and write your article to answer the questions. Limit yourself to two or three keyword phrases and use those phrases in the content of the article. These keywords will help keep you on track.

Article Content: Don’t include the title of the article in this box. I suggest that articles be from 500 - 550 words, since the minimum number of words with many article directories is 500. Writing 550 words is a safe bet. If you have a long article (of a thousand words or more), break that into two articles.If you’re new to writing articles, here’s an outline you can follow:

Introduction: In the first one or two sentences introduce the problem that you’re going to solve by writing this article. The next sentence states what you’re going to cover. i.e. Five reasons not to xxxxxx, six misconceptions about xxxxxxxx, the 5 best methods of xxxxxxxx - you get the idea. These sentences can also be used in your title.

The meat of the article should include:

Conclusion: As an example, “We just looked at three ways around the problem of … The challenge is, what are you going to do from here?” Make some suggestions on what to do next. Invite them to look for upcoming articles on what you’ve written about or related topics.

Spelling and grammar are important. If you’re not experienced in this area, find someone with the necessary qualifications to help you. Initially, add the content to your Web site and leave it there for a week or more before you publish the article in directories. This establishes your site as having the content first.

[Ed. Note: Make sure the content on your site is different from what you submit to the article directories. If it's the same, you could be penalized by the search engines for having duplicate content.]

Once you’ve used this outline for a while you’ll become more comfortable with it. If you’re looking for article ideas, a good source is from the questions you’re being asked by your clients. This article was inspired by a question asked at one of my seminars. Also, whenever I write an email to someone about how to do something or how something works I save the e-mail and use it as the beginning of an new article.

[Ed. Note: If you're considering writing and submitting many articles, you might want to consider purchasing a program to automatically submit your content. This will save you a ton of time. The application I recommend is Article Announcer.]

What if you could harness the power of the free market to solve the problems of poverty, hunger, and inequality? To some, it sounds impossible. But Nobel Peace Prize winner Muhammad Yunus is doing exactly that. As founder of Grameen Bank, Yunus pioneered microcredit, the innovative banking program that provides poor people––mainly women––with small loans they use to launch businesses and lift their families out of poverty.

The Metro Newspaper is an urban located in the San Jose California. In the heart of Silicon Valley with offices in two other locations that publishes two newspapers, the Bohemian and the Metro Santa Cruz.

The Metro lends itself to an “outside the box organic design.” With a strong satire feel and politically hard-hitting news the newspaper has cult following in the Northern California.

These are cover designs that range from controversial websites to the revival of comedian Woody Allen’s life. The covers utilize bold typefaces that people driving by can view from their car.

Client page

The social marketing “product” is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or eating a heart-healthy diet) and finally, more intangible ideas (e.g., environmental protection). In order to have a viable product, people must first perceive that they have a genuine problem, and that the product offering is a good solution for that problem. The role of research here is to discover the consumers’ perceptions of the problem and the product, and to determine how important they feel it is to take action against the problem.