As a UX designer, it is essential to understand the business objectives and outcomes that drive success. When discussing and writing about increasing revenues, decreasing costs, increasing new business and market share, increasing revenue from existing customers, and increasing shareholder value, here are some approaches to consider

1. User-Centric Language: While focusing on business objectives, it’s important to communicate in a user-centric manner. Instead of solely emphasizing financial goals, highlight how user-centered design can enhance the overall customer experience, satisfaction, and loyalty, which ultimately contribute to business growth.

2. Emphasize Value Proposition: Discuss how UX design can align with business goals by delivering products or services that provide unique value to customers. Showcase how intuitive, engaging, and user-friendly experiences can attract new customers, retain existing ones, and differentiate the company in the market.

3. Conversion and Engagement: Highlight how optimized user experiences can lead to increased conversion rates, higher customer engagement, and improved customer retention. By improving usability, reducing friction points, and addressing pain points, UX design can enhance customer journeys and drive business growth.

4. Data-Driven Design: Emphasize the importance of data in UX design. Discuss how user research, usability testing, and data analysis can uncover insights that inform design decisions, optimize user flows, and drive positive business outcomes. Present case studies or examples where data-driven design led to increased revenues, decreased costs, or improved customer satisfaction.

5. Business Impact Metrics: When discussing business objectives, use relevant metrics that align with UX design. For example, instead of directly talking about increasing revenues, frame it as improving conversion rates, average order value, or customer lifetime value. Similarly, discuss how decreasing costs can be achieved through reducing user errors, support tickets, or training requirements.

6. Collaborative Approach: Emphasize the importance of collaboration between UX designers and other stakeholders, such as product managers, marketers, and business leaders. Showcase how involving UX expertise in strategic discussions and decision-making can lead to better business outcomes and value creation.

Remember, as a UX designer, your role is to bridge the gap between user needs and business goals. By effectively communicating how user-centric design contributes to increasing revenues, decreasing costs, and driving overall business success, you can create a compelling case for the value of UX design in achieving these objectives.